Compañía Cervecerías Unidas (CCU) is the largest
Chilean brewery and the second in Argentina, as well
as the leading company in the production of beverages in Chile.
CCU has been the brand of preference for Chileans for many
years with respect to beer, beverages, mineral waters, juices,
wine and pisco. This is mainly due to constant innovation and
the continual launching of new products to satisfy consumer
tastes and provide an ample array of alternatives to the
public.
In 2007, CCU launched a series of new products complementing
its already successful brands. Notable among non-alcoholic
drinks were the energy drink, SoBe
Adrenaline, Rush, Kem Slice, Lipton Ice
Tea (a ready-to-drink tea-based drink
offered with lemon, green tea and peach
flavorings), plus two new flavors of its
Cachantun Mas brand, mineral water with
grapefruit and peach flavorings.
In alcoholic drinks, CCU extended its
product range with the launching of Sierra
Morena rum, Ruta Norte, Campanario
Berries Pisco Sour and treble-distilled
Control C pisco. With respect to beers,
Cristal Black Lager, a black beer, was
added to the already ample product range, and the Paulaner
brand was launched in Argentina. In wines, the products 35
Sur Sour and 35 Sur Reserva were created. Notable in this
area was the purchase of Viña Leyda through an associate
company of Viña San Pedro, a CCU subsidiary.
On the production side, CCU’s new pisco plant in Ovalle is
already operating, thus reducing freight costs by being closer
to Santiago and to the farmers.
A new strategic plan was introduced for the period 2008 - 2010, consisting of six strategic objectives which will define
the management of the company’s businesses for the next
three years.
In late 2007, CCU signed an important agreement with Nestlé
Waters Chile S.A., through which Nestlé acquired 20% of a new
company, Aguas CCU Nestlé Chile, which will be responsible
for developing the mineral water business in Chile under
the brands Cachantun, Porvenir and Glacier. As part of this
agreement, Nestlé granted the new company the license to
produce Nestlé Pure Life water in Chile. Nestlé also has the
possibility to acquire an additional 29% within 18 months from
December 2007. In addition, Calaf, an associate company of
CCU, purchased the Natur cereals brand. |