The Alerce

The Alerce (Fitzroya cupressoides) is one of the most emblematic trees of South American rainforests. Its large size and ability to grow in extremely-rigorous climatic conditions, make it one of the most impressive and longest-living species in the world, individual trees having been found of over 3,600 years old.

This symbol of strength, permanence throughout time and capacity to adapt, reflect the spirit that has guided Quiñenco since its formation.

 

Strength

Quiñenco, like the Alerce, which grows in places that are inhospitable for other species, is established in highly-demanding areas and is noted for its strength and ability to adapt. It is the sap that keeps all the companies of the conglomerate united, driving them to work toward the same goal, constantly developing different projects that enable it to move forward and grow every day with renewed force, thanks to a solid team that works in pursuit of an objective consequent with its lines of business and commitment with the community.

 

Entrepreneurial Vision

Alerce forests often climb up the steep slopes of the Southern Andes. They populate the previously sterile rocks, transforming them into green mountains.

Quiñenco implements its business with this long-term vision, its main emphasis placed on turning challenges into opportunities that translate, over time, into profitable businesses for its shareholders.